“Gangnam Style”: The Downside to the Hype
Perhaps you’ve been wondering what all the fuss is about “Gangnam Style,” the latest YouTube video-gone-viral with more than 220 million views to date. If you are one of the few remaining inhabitants of the planet who haven’t seen the video, then let me bring you up to speed:
• The rap/song features South Korean pop star Park Jae-Sang, who goes by the name “Psy” (short for “Psycho”), accompanied by a cast of South Korean celebrities who most of us will not recognize, all dancing to a driving, ear-catching techno beat.
• Unless you are fluent in Korean, you can expect to understand none of the words in the video except “sexy lady” (and of course, “Gangnam style”. By the way, “Gangnam” is pronounced Gahng-nahm “” not “gang” rhyming with “bang” as I continue to hear many American media types pronounce it.) You can find a translation of the full song all over the Internet; here is one example.
• “Gangnam” refers to the wealthiest, most opulent district in Seoul, South Korea; it’s an area that is only 15 square miles but holds nearly as much of the nation’s GDP as New York state (that’s state, not city) does in the U.S. You can look at this infographic for some more details.)
• No horses were harmed in the making of the video, but they do inspire the dance move that is taking the world by storm.
So is “Gangnam Style” worth watching? I have seen it a few times now, and I admit the tune is catchy and the video visually arresting (albeit occasionally bizarre; Psy breaks down the song scene-by-scene here). I’ve now also seen countless clips of Psy’s appearances on the gamut of American television shows, from Ellen to SNL to the MTV Video Music Awards, each time with Psy doing his signature horse trotting from the song, each time with an exuberant audience laughing and loving every moment.
Yet with each time I see the spectacle of Psy, I feel like my soul dies just a little bit.
This post originally appeared at UrbanFaith.com. You can read the rest of the post here.